The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

This research aims to determine the influence of Islamic Corporate Social Responsibility and Image on Customer Loyalty. The was conducted by sending questionnaires sharia banking customers in Malang. There were 100 respondents study. is quantitative. analysis technique used Partial Least Square. results showed that affects study successfully proved CSR activities carried out Sharia can increase customers' trust banking. Besides, survey also corporate image could not mediate ICSR's customer loyalty because many do know done study's limitations question items questionnaire did pass validity reality test a relatively small number respondents. Further use better describe variables used, be throughout Indonesia so more generalized.